This book covers, very lucidly and succinctly, the broad areas of International Marketing and Export Management.
Business marketing, also known by such names as Industrial Marketing, Business to Business Marketing ,Organisation Marketing etc.,is growing importance and popularity.
UNDERSTANDING LANGUAGE as communication means to know clearly how the people use a language, and why they use it that way.
This book provides guidelines to office managers to plan their office. Every chapter is systematically analysed in a simple, easily understandable language.
The covers different aspects of grammar that often pose problems for students. It provides explanations in detail about the use of reference material in library and other sources of information.
The purpose of this book is to give in the hands of the readers a text on `Consumer Behaviour` made interesting and understandable with explanations on the various aspects of the consumer written in a simple and lucid manner. This
Research Methodology is that common language- the science of collection, codifying and presenting facts in such a way that it leads to unearthing some truths or angles of reality.
The entries included in this dictionary have been carefully selected,improved and modified wherever necessary keeping in view the current thoughts on the subject.
In this book Dr. Bhaskaran has tried to show the total involvement of the masses in Western Maharashtra at village level in this revolution.
The book studies a number of healthcare problems in Indian perspective where masses find it difficult to afford the expensive medicare or healthcare servcices offered by the private hospitals.
The book eliminates all the vague and ambiguous ideas on the subject , apart from its linkage with computers and allied fields. It serves as a textbook to BCA, BBM, MBA, CA, ICWA, CAIIB and ICFA students and faculty.
This book is meant to be used as text book for Computer Science students of the under graduate and graduates.
The Principles and Practice of Human Resource Management have been undergoing a sea change due to the influence of economic liberalizations and information technology.
The book depicts in a simple and lucid language the subject `Indian Financial System` which is viewed otherwise as somewhat complex by the students and other readers.
This book is prepared systematically keeping in mind two important aspects. One, syllbi of `Cost Accounting` papers of most of the Commerce and Management Courses of different Universities such as B.Com., M.Com., M.B.A., and Dip
This volume has been structured in such a way that it ambitiously and meaningfully unfolds information theory and practice ranging from the historical perspective (ancient, medieval and modern India) to the ground realities in th
The book brings into relief many gender related problems including the issue of gross under representation of women in political leadership and the problems women face in the exercise of leadership at local level.
This publication consists of the gist of fourten research studies carried out by the author during the past decade covering 4000 women in Mumbai. These studies included several aspects of women`s life, family, occupation, gender
The book has been designed as per the syllabus prescribed by the University of Mumbai.
The overall approach followed in the text is a broad conceptual view point blending the strategic management concept into the structure of the global environments.
The current edition is characterised by updating of data and other modifications in many places.
This book provides a brief account of some of the important environmental factors.
While writing the book, the two objectives kept in mind were to clear the understanding of different concepts and to simultaneously ensure an examination-oriented approach.
The book contains a number of cases -very smal to medium size, a discussion of which will help get more insight into and practical orientation to the subject.
The current edition is characterised by revisions and other modifications in many places in the text.
This book examines the environmental factors which afect business and impact business decisions and explains various strategic measures companies may take in different situations.
The book has been enriched with cases drawn from contemporary business. It also contains many anecdotes which have been boxed at appropriate places.
The book is intended particularly for the students preparing for B.Com.(Pass), B.A. (V.S.), D.C.L. M.Com., M.B.A., in the univerities and also for students pursuing their professornal courses such as Co. Sectt., I.C.W.A. (Inter.), C.A
The present edition has the following changes: Each chapter commences with learning objectives Text in all other chapters has been enriched with additional inputs.
`Stress Management and Modern Life`, is written specially for students (of schools and colleges), families with young children, and persons working in offices so as to alleviate stress and be stress free.
This book is written in a simple and understandable style for the students. This book also serves those general readers who wish to know basics of management.
The value of the book has been enhanced by adding new chapters, revising the material in the light of latest developments in the area of Organisational Behaviour and adding cases to sharpen the intellect of the readers.
The present book envisages to bring about an understanding of the strategic importance of logistics management, a fundamental knowledge about the world shipping industry at large, and a tracing of the technological developments in
This book has been updated taking into consideration the revised syllabus of the Universities in Kerala.
This book is the first unique utility oriented Book on Interview Techniques.
A comprehensive book on perspective management, taking care of the essential principles of management is, therefore, required in the management literature. This void is filled by our,"perspective Management".
The good response received form the professionals and academic community has encouraged the authors to undertake a through revision of the book.
The second edition of the book provides the author an opportunity to revise the text throughly. New materials have been added in most of the chapters.
This book will stimulate entrepreneurs to actively entrepreneurs to actively participate in the economic growth of the country.
This book draws our attention on Special Tourism areas wherein a few tourist areas with high tourism potential are identified and provided with a strong infrastractural base.
This book can act as a constant ready-recknor including managers and knowledge workers how to develop the Art of Living a successful and prosperous life as per our Bhagavat Gitta and Indian Ethos.
The text of the volume is based on research, experiments and experiences drawn from our country as well as form all parts of the world.
This edition has been throrughly revised keeping in view of the feedback we got from the teachers and students.
Though this book is primarily meant as a Text book for the MBA and PGDM courses, nonetheless, it will provide an interesting and illuminating study to executives and all those interested in Indian ethos and the ethical way of doin
This book offers comprehensive information on the study of organisation and management. Eastern wisdom and insight stressing combination of inner development and material growth enables Eastern wisdom to act as basis of Wester
This book will be a great help to those interested in mass media, journalism, communications, videography, video-journalism, production, editing, direction, advertising and research.
The entire gamut of activities involved in the research effort is examined in this book.
This is a book to bring more people into hotels more often and to make sure that they like the hotel so much they come back, not once, but again and again.
This book also introduces the students to this another area of marketing management.
This book presents abundant material in a systematic and precise manner in the Indian context.
This book is based on our experience of teaching/ guiding students of management discipline and involvement in marketingk research for a number of years.
This book is written in a simple and lucid style.This book is written in accordance with the common core syllabus of B.Com.
Time Management, an In-depth, Hands-on-Reference is designed to be working all-in-one reference to all of the aspects that make up corporate resource of time.
This book provides guidelines to office managers to plan their offic. Every chapter is systematically analysed in a simple, easily understandable language.
This book initiates the readers in the study of management and prepares them for further advanced studies of the various functional areas of management.
We feel confident that this tailor made textbook should establish best rapport and interaction with the students as it aims to fulfill the students and desires.
The book on Financial Futures and Options explains how futures and options market developed, why they exist, how they operate, and why government regulation is necessary.
It is in this background that this book is revised to focus attention on latest developments.
This book is intended to serve as Reference Book as well as a textbook for students of Finance and for courses in financial services, C.A. practitioners and for company secretaries, etc.
This book is intended for all those who are students of Finance, Capital Market, Stock Market and related areas, like C.A. and CFA etc.
The present revision of this Book has special significance.
Communications is an exciting and truly challenging field of human interaction.
This book is revised to cater to students of the new millennium with incorporation of all the major changes.
It presents a general a great communications model in an integrated way so that it servesas a base to comprehend marketing communications as a discipline.
The present edition of the book has been thoroughly revised, updated, and enlarged in the light of the changes taken place in the field of communication.
This book has undergone considerable revision for accommodating the recent trends in communication.
This current book-Industrial Finance title meets such requirement of all MBA, M.Com. and B.Com. students community in the country.
The entire book has been recast to update almost all the chapters, incorporate several new chapters and drop a few ones.
The data have been updated to the extent possible and all changes necessary to make the book useful to the student in the new millennium have been incorporated.
This book aimed at a comprehensive coverage of all aspects of conceptual and operational details of the Indian capital market.This is particularly true in respect and regulation and SEBI Guidelines.
The book serves the purpose it is intended for and the topic of treasury market and operations grows in importance and lead to wider acceptance soon, which may make this book a pathbreaking contribution.
The present book on Investment Analysis and Portfolio Management is written with the sole objective of making it more practical oriented and up-to-date in fast changing financial scenario.
Mutual Understanding can be established only by `Communication`. If there is no `Communication`, there is no mutual understanding, and mutual understanding is the core of Public Relations.
The book provides an insight into the financial system and its unique role in the economy. In short, the study acts as a motivator to pursur a career in the growing and innovative financial system.
It is also hope that this book will be of help to the bank employees preparing for the examination in the paper Industrial Finance.
The book has been designed as per the syllabus prescribed by the University of Bombay.
The book gives an overall understanding of `finance` to everybody, in the simplest manner and with an interesting style.
The book offers in some of its chapters a few practical ideas and suggestions for the guidance of labour welfare practitioners.
Keeping in view the different aspects of industrial relations, an attempt has been made in this book to provide a multi-dimensional approach to the subject.
The field of `Labour` in India has always been a scene of dynamic changes. The pace of changes in all dimensions of Indian economy during the last decade has been both rapid and comprehensive.
The present volume will be of interest and value to all levels of managers and administrators in business, Government and Public Services and all areas where individuals are brought together to achieve certain goals as a team.
The author have retained in this edition the historical evolution of industrial relations over years, to enable the students to know the progress made during last 50 years in this country after Independence.
HRM is now a subject of study in almost all universities and management training institutions either as a separate area of study or as a part of the management education.
This book provides an insight into various dimensions of emotional support and relationship difficulties perceived by women, resulting in psychosomatic problems.
This volume is an outcome of a study on occupational health in industry.
This is a book about International Marketing in the simplest and most direct form.
This book has been written keeping in mind the syllabus of Export Marketing for B.Com. BBM, BBA & MBA Students of different universities.
In this edition, an attempt has been made to incorporate new developments in wage system.
The concept of Human Resource Developement(HRD) assumes immense importance as HRD plays vital role in meeting the challenging requirements of highly skilled and competent human resources due to globalisation.
This book provides, in one volume, various theoretical and managerial aspects of International Marketing. It is divided into four parts. Part I, which deals with important theories, concepts, issues and organisations related to internat
In the field of export management in India, this updated revised edition covers a much wider field and has incorporated the latest developments.
This book has been designed to seve as a basic text for management students who study Production and Operations Management as a foundation subject.
Essentials of Production Management has been brought out to meet the requirements of B.B.M. and B.B.A. students, for whom production management is one of the core papers.
This book will examine ways in which the managers can ensure that strategies and programs are being effectively implemented.
This book is designed to meet the requirements of the post-graduate and graduate students studying this subject.
This book has been specially written for the students and teachers of the Batchelor of Management Studies Course of the University of Mumbai.
The amendment includes important changes aimed at better corporate governance and investor protection.
This is a simple book containing the subject of law in a lucid language to encourage the students of commerce to understand the subject in the light of practical examples and retain it even after completing their degree examina
In this book, we have aimed at imparting business communication skills in a simple and interesting manner.
This is prepared in accordance with the syllabus for B.C.A. course.
The book is sure must for anyour and everyone interested in labour-management related issues confronting Indian industry.
This title is prepared to develop communication skills-both oral and written-amongst the students and readers.
The book can also serve as a "hand book: on Financial Accounting for B.B.M., B.C.A., M.C.A., M.B.A., C.A., I.C.W.A.I., C.S., C.A.I.I.B. AND I.C.F.A.I. courses.
The book is written strictly as per the revised common core syllabus for B.Com III year students studying in the universities in Andhra Pradesh.
It is written in simple and understandable language. Every effort has been made to keep the discussion very clear, concise and easy to understand.
This edition is revised. Additional illustrated and exercises are incorporated in each chapter.
The principles and practice of Financial Accounting have been presented in a simple language based on long years of class-room teaching and the Illustrations and exercises are suitably graded to give a step by step understanding
The language has been greatly simplifies. No doubt, latest technical terms are encouraged, jargons have been avoided. Clarity of expression and precision have been our guideposts.
This book not only provides a thoughtful discussion on the subject of venture capital but also covers various practical perspectives, which budding entrepreneurs will find invaluable.
Every effort has been made to avoid superfluous and irrelevant matter so that the students may not feel confused about the topics given in the book.
The present work is perhaps the book on population studies which is mainly based on Indian data and meant for Indian students.
The present dictionary will be proved as the most useful reference tool to the researchers, teachers, policy planners and activeists in the field of environment. This will also be useful to the genera readers.
The difinitions are written in clear and simple language that is understandable even to non-specialists but is consistent with the complexity of the term itself.
This dictionary will prove to be useful and informative for students of public administration and management in universities, polytechnics and college of further education as well as for candidates taking to examinations of vario
Students, researchers, academics, finance managers, finance administrators, planners, journalist, business managers, and bank managers will find this dictionary most useful and informative.
This dictionary will be useful for under-graduate and post-graduate management students, administrators, business managers, bank managers, engineers and journalists.
This dictionary will cater to the needs to under-graduate and post-graduate economic students, economic administrators, planners, journalists, business managers, and bankers.
The HRM Manual of the HM Group presents a simple, systematic and concise core system that every organisation can adapt to its particular and unique situation and implement it.
The present work is based on an earlier publication "An Introduction to Research Methods in Social Sciences" edited by Dr.C.C.Pattanshetty.
We take pleasures in presenting to our students, colleagues and readers the second thoroughly revised and enlarged edition of the book Biostatistics. The theoretical discussion in the book has been refined, restructured and updated. Whi
The objective of this book is to serve as a te~ctbook for courses in Research Methodology in social sciences and also to serve as a handbook for research scholars.
The contents of the book are structured in a manner so as to do full justice to be purported goals of the book. The discussions are addressed to the basic and integral aspects of the scientific method of understanding and appreciat
This book has been so designed as to familiarise a beginner with the basic concepts of research, approaches to research, categories of research, preparation of research proposals, etc., on the one hand and to train him in the use o
Every topic has been written in a very simple style, to enable the students to understand the subject themselves.
Each topic has been written in a very simple style, to enable students to understand the subject themselves.
Throughout the book the subject matter has been discussed in such a simple way that the student will not feel any diffuculty to understand it.
The subject-Business Mathematics-has become extremely popular in the recent times owing to its practical importance. It is being studied by the students of commerce and management both at Undergraduate and Post-graduate level in m
The textbook is meant for the Karnatak and other Indian Universities. Each topic is treated in a systematic and logical manner. Mathematical and Statistical concepts are introduced in a sequential way with full explaations and illust
While preparing this book, an attempt has been made to treat each topic with clarity and logical arguements without sacrificing any rigor.
Preparing a book for the requirements of the undergraduate students involving technical topics is a Herculean task. Each and every topic covered meets the requirement of the students at this level.
This book is written keeping in mind the uninitiated and the requirement of graduate students who have to learn computer basics. The book gives an overview of computer, its historical development and commercial applications.
This book has been designed to be used by the students of BASIC using the IBM compatible (PCs). The fact that a typical student of BASIC may be anywhere from 12 to 75 years of age, has prompted me to present the material in simple,
This book lucidly explains the basics of computer terminology and basic features and lots of applications packages. All topics are presented in clear logical and reasoned manner that is easy to follow. This book covers theory and pr
This book is ideal for students of degree and post degree courses as well as for professional audience. The book can be used as a self study guide for interested professionals.
This book is also useful for many post graduate courses and will also serve as an important reference material for the other IT Courses.
It covers the syllabus requirements of students pursuing M.Com., M.B.A., CA, ICWA, CAIIB and AICTE approved courses. Similarly, even those who have not had any exposure to commerce as a subject at the university level will find thi
While makeing a cross-sectional analysis of the various problems and issues faced by the people, the book offers some possible paradigms to solve the same by way of emphasizing the role of higher education in the developmental proces
The volume is the result of the combination of explanative, administrative mind and empathetic academic pursuit. This reveals a discernible view of the even continuous plight of the masses in our society.
The purpose of the study was to investigate the relationship between stress coping styles and personality correlates, gender, age, self-efficacy, self-esteem, and desirability of control in Indian college students.
This book has been divided in three parts. The first part includes topics in basic statistics, counting statistics and statistics as used in imaging.
This book systematically presents the digital fundamentals, computer organization and microprocessor-8085.
Developing Information system solutions to business problems is a big responsibility for business professionals today.
?Corporate Development? has become an essential study for the development of any organization in the 21st century of Competition and Excellence Achievement.
In this book, ?Gateway to Successful careers and powerful memory?, for the students, who have passed their 10th Std. 12th Std. Or just graduated, different fields, number of courses with many addresses are explained.
The liberalisation and globalization movement in the world has put tremendous pressure on the management education in the country.
This new edition is written meticulously as per the new Blow-up syllabus prescribed by PUE Board.
The focus of the book is on the different types of co-operative societies and the super structure of each society from the national level to the local level.
This book which is Vol. II of a two volume series introduces the subject of Geology to the Science and Enginnering students at the undergraduate level.
This meticulously organized book covers the fundamentals of C++ programming and its object oriented programming style.
Macroeconomics is a fascinating subject. This book is intended to serve as a comprehensive textbook in Economics Paper II for the Second Year B.A. degree course of the University of Mumbai under the revised curriculum, effective from
The present book Development Issues of Indian Economy has been prepared strictly according to the New Syllabus for T.Y.B.Com. being introduced from the academic session 2002-03.
This is a very useful book for teachers and students of Management, Commerce, Economics, Law, Public Administration etc.
The revised syllabus for S.Y., B.A. course in Sociology Paper - III is entitled Introduction to Sociological Perspectives and Indian Sociology.
With a big push to the privatization which the economic and finanical reforms have given since 1991, the perception about the role of the Private corporate Sector(PCS) vis-a-vis the public sector,small-scale sector, and agricultura
The success of any organisation is taking right decisions at right time and implementing it at right time.
This book presents broad based and comprehensive coverage of Personnel and Human Resource Management. This book also deals with all aspects of Industrial Relations.
These two major areas are dealt in his work in a simple, easily understandable style to cover the syllabi of BBM and BBA of Bangalore and other universities of Karnataka.
This book presents the changing Indian investment climate. It focuses on the Indian financial system in terms of the institutional reforms.
The book is a must for those who want to understand the meaning of the `rights` for the poor and the excluded.
This book covers the syllabus of product management of all Indian Universities, Executives can use this book as a ready-recknor in product management.
This book is meant to explain the principles of communication skills. This book is written for the purpose of helping students of Engineering to learn essential communication skills.
The book has covered basics, types of e-commerce, intranet, extranet, e-baking, websites, security, internet, EDI and business communication.
This book is an experience of the author with the rural populace of the country over the last 17 years. He has given an absolutely unique insight in the area of Rural Marketing.
This book should be useful to the research scalers, practising managers, Industrial research institutions, enterprises engaged in manufacturing activities and entreprenuers, who wish to start new manufacturing engineering industries.
?Essentials in Technical Communication? gives the reader the essential background that would help them to plunge into this profession.
This book has been written with a purpose in the Indian context and the focus is on creating awareness of orderliness in runing the organisations.
This book is based on the practical experience of the authors. It is meant to be used as a text book for I.B.Sc. Computer Science students of the Bangalore University.
This book covers a gamut of the subject within the HR curriculum of MBA, MMS and MPM programs.
The book should serve the purpose for the students, teachers and all those connected with SSI in understanding key issues in managing.
This book would be great use to students of economics and management professionals besides academicians and researchers in this area.
All the characters, locales, and incidents in this Novellete are purely imaginary. Any semblance or resemblance of any sort, be treated as totally unintentional, and not harm any one in any manner whatsoever.
Though this book deals with research level problems but the approach adopted to solve them can also be easily understood by students and teachers at undergraduate level.
This makes the book a self contained one and fit for self study. Undergraduate students of both basic science and engineering shall obtain utmost benefit from this book.
This book will provide the fundamental and powerful roles that enterprise Resource Planning play in the modern global business environment.
Quotations on every subject – a source book for speakers, writers, teachers, students and business people.
This book would be equally useful to the working managers, teaching and training faculties.
Progressive organizations are observed with improvement, not only "continuous improvement" but also "break-through-improvement" which is achieved through business process reengineering. It is about innovating and changing the way work
"Business Law for Management" has been penned with particular concentration on presenting the commercial law to the readers in simplified and condified form.
Designed primarily to serve as a text for the first year undergraduate engineering students, this indispensable, authriative, comprehensive and accessible text introduces them to mathematical concepts such as Advance Differentials Ca
This book is specifically designed for the students of MBA, Bangalore University. The book attempts to cover the entire syllabus of the paper ?Information Technology for Business?.
In view of this, the book, the book has been designed in such a manner a student who has no prior knowledge of Commerce, Economics or even Mathematics will be able to understand the subject comfortably.
This book provides a comprehensive coverage of contemporary issues and growing concepts of HRM techniques and applications in multiple choice questions in simple and easily understandable style for the aspirants.
This book deals with topics like An Overview of Indian Society and Contemporary Issues. Growing Social Problems and Role of NGOs. Emerging Issues of Globalisation and Indian Society and topics concerned with Self and Society coverin
Communication is a dynamic process and has to keep pace with people life style, business, and occupations. There are inevitable changes in communication style as technology influences everything that we do; business, industry, educat
This book "Introduction to Financial Accounting" has been written to suit the requirement of the revised syllabus for the Bachelor of Management Studies (BMS) of the University of Mumbai.
This book is written with the reader in mind, in a lucid and easy narrative style. A number of contextual illustrations, examples and anecdotes have been added to empathize with the lay reader and liven up the subject.
The book has been arranged in a logical sequence to provide details of various aspects of financial accounting to the students of management.
This book prepares you for the Entrance Exam of leading colleges of Hotel Management. The sections of these Exams are English, Numerical Ability (Maths), Reasoning Ability and General Knowledge.
The book makes a comprehensive coverage of important topics, current trends in management accounting and presents the concepts, techniques and use of accounting information in a clear, concise and logical manner.
This concise text book is a tailor-made one for the BBA course of Madras University.
This is a concise text book, mainly meant for the undergraduate students of management.
Insurance is now fast growing area of academic study or profession. The recent financial crises has witnessed the indispensable need of professionals in the area of risk management. Due to the complexity of the dynamic environme
The epilogue provides inputs leading to the next stage of learning finance and accounting, viz., managerial finance ND accounting. This work should be useful to all staff and teachers of MBA/MMS/PG, part time and full time, degree an
The book has sufficient number of solved problems and illustrations and unsolved problems with answers and hints, apart from objective type questions.
The special feature of this Book is that it contains several new topic with latest data culled out from various Journal and seminar Papers.
In this book for the students, who have passed their 10th, 12th or just graduated in different fields, number of courses are explained.
It covers all the institutions that deal with public fianc? and recommends itself best to anyone scholar or practitioner in ay capacity wanting to have masterly grip on the subject.
This Book on Foundation Course-I deals with various issues of Social Awareness, self Awareness and personality Development.
The book has been divided into five chapters to fully cover the syllabus of BMS of Mumbai University.
The Book Business and Industrial Law is a subject of vast dimensions comprising the areas covering the legal framework for business entity.
The book has been divided into seven chapters t fully cover the syllabus of B.Com II year IIIrd Semester of Madhya Pradesh. Based on the conviction that students can really learn cost accounting by solving problems, the theory and pr
This book is useful for commerce graduate scholars and students which are doing MBA. The book has been divided in nine chapters.
This book is an introduction to the Business Mathematics. It is developed for the undergraduate courses in commerce, business management and management science.
Management Accounting is a fast growing and high value subject and all business graduates must possess knowledge of concepts, techniques and practices of this subject.
This book is based on Mathematical Techniques for First Year B.Com. Students of Mumbai University.
A new field of applied mathematics has come into prominence under the name of Financial Mathematics. Financial mathematics has attained much importance in the recent years because of the role played by mathematical concepts in de
This book will provide good platform not only to learn about the various legislations but also about recent case studies.
The primary objective of "DATABASE MANAGEMENT SYSTEM" is to provide materials that not only introduce the student to the computer science but also acquaint the student with specific issue related with Information Technology industry,I wrote
This book is specially designed for the undergraduate and post-graduate students in the discipline of Management and Commerce. The uniqueness of this book lies in its extensive coverage of management principles, strategies and organizat
An easy to follow ,self study approach has been used in this book .This book is the essence of experience of 20 years of dealing with competitive exams like CAT,CET, and even for GMAT,GRE,SAT,TOEFL and IELTS.An aspirant for any compet
An easy to follow ,self study approach has been used in this book .This book is the essence of experience of 20 years of dealing with competitive exams like an aspirant for any competitive exam like MBA,Bank Po`s, GIC,LIC,CDSE,HOTEL MA
Simplex table method of solving a linear programming problem (LPP) is a newly introduced topic in the syllabus . We have tried to put the theory of simplex table method with full explanation. Short - cut - method of solving LPP by si
This book ,Modern India has been written in accordance with requirements of the history syllabus,prescribed by the Maharashtra State Board for Secondary and Higher Secondary Education,for 12th standard. It follows the design of t
This textbook of Mathematics for std.XII is written as per the New Syllabus (2007) of Mathematics State Board of Secondary and Higher Secondary Education .We are glad to present the book before teacher and students.
This book is an attempt made by the authors to help students in understanding the technique of solving problems. It is rather unfortunate that many students consider Physical Chemistry a difficult subject because of the need to solve pr
It gives us great pleasure to bring out the book of `Organisation of Commerce and Management `for the students of Standard XII. The book is written strictly according to the new syllabus and guidelines provided by the Maharashtra Stat
This book has tried to describe many important issues of environmental education like biodiversity,environmental management,sustainable development,sustainable agriculture. These are the issue in which the young generation to think and
In this book "log " is used for logarithm to the base 10 and "/n" for those to the base "e". Student are advised to carefully go through the solved numerical problems and then solve exercises at the end of each chapter. Special em
Psychology is an important subject in the faculty of Arts as well as Science not only in Junior College but also at higher levels. Psychology is also a subject in Engineering , Medicine, Management , Pharmacy, Commerce, etc. The rev
This is a textbook that fits the way Organic Chemistry should b taught. It interacts with the student and is humorous as well. It reads like a novel and teaches like a text. It has a superb focus ,a fresh approach ,and an easy read
More emphasis is given for illustrative example in practical life,explanation of wide applications of Physics and related basic Principles. Number of solved problems,summary at the end of each chapter ,good question and numerical pr
While writing and explaining the concepts ,we have kept in mind the difficulties faced by the concepts,we have tried our best to explain the concepts in a simple and lucid manner and with illustrative examples. Sufficient care has been
This book is written strictly according to syllabus of Maharashtra State Board of Secondary and Higher Secondary Education Pune,which is implemented from June 2007. Silent feature of this book :
In view of the changing trends,the syllabus gives more stress on and due weightage to the applied aspects of biology while retaining the essential topics from the basic biology.Therefore ,the syllabus strikes a right balance between the
The syllabus has been meticulously followed without sacrificing the details. Definitions,distinctions,diagrams, tables etc. are included to make the subject easier for the students to study. The international unit(SI units) have been us
This is a textbook that fits the way Chemistry should be taught. It interacts with the student and is humorous as well .It reads like a novel and teaches like a text. It has superb focus ,a fresh approach ,and an easy readability. Em
Each Chapter begins with a brief introduction stating its scope. The various concepts have been developed in a clear,logical manner and the Laws have been given at the end of the relevant subunits. Summary,review questions and unsolved
This Book adopts a fresh and novel approach to the study of Accountancy. It has been written in a `Teach Yourself ? strictly following a student -friendly approach,and is essentially meant to serve as a tutor at home.
The subject matter presented in this book is in simple language and lucid style. This book will help the students to understand this subject clearly. At the end of each chapter sufficient exercises have been given for purpose of self s
This text book, is designed to serve as a text book for students of XII Standard of Maharashtra State. Throughout the book numerous worked examples of different nature have been incorporated in order to help the students to understand v
The matter in every chapter has been revised and questions in every chapter has been witten, keeping in mind the Board Question Paper Format.We have incorporated the suggestions received from the teachers of different collages and have
The whole subject matter is written in lucid language,which is very easy to understand & reproduce. Each unit & sub-unit is written in accordance with model answers expected by examiners. The symbols & signs used for different physical
Biophysics is an interdisciplinary subject. This present text discusses the various aspects of Biophysics,giving approximately equal emphasis to these major aspects. It has been thus possible to show the inter -relationship of the d
This text book ENGINEERING ECONOMICS is prepared to cater the fulfillment for the students undergoing third year B.E. Degree of the affiliated Engineering institutions and colleges affiliated to the universities in Tamil Nadu and other
The contents of books covers the topics on Analytical Geometry of Three dimensions, Differential Calculus, Integral, Vector Differentiation, Infinite Series and Differential Equations. While preparing this book , an attempt has been m
This book "Radioactive Materials" is an excellent Text for the students of B.Sc.,M.Sc., and B.E.(Fire-Engg) and at the same time a valuable "Quick reference" book for the scientist/Engineers working in Nuclear and Radiation Chemistry La
This book discusses almost all the important instrumental methods used for the Chemical Characterization of Materials, in a comprehensive manner. The principles involved , the details of instrumentation, methodology and the salient app
The present book on Mathematical Methods deals with Boundary Value problems(Wave and Heat-flow), Bessel`s Functions and Legendre`s Polynomials. All these three Chapters are independent of each other and can be taken up in any order. Th
Designed primarily to serve as a text for first year undergraduate engineering students, this indispensable, authoritative, comprehensive and accessible text introduces them to mathematical concepts such as differential calculus , diffe
The book "A Text Book of Signal and System`s " has been written for the students of II year ECE, BME, EIE, ETME and E. Count E- 1st Semester and ICE, ECM II Semester of 2005-2006 batch of JNTU, A.P. , concerning the subject, " Si
This book caters to the need of First Year Engineering Students desiring to achieve a firm footage in the Subject Computer Aided Engineering Drawing. The book is based on the revised syllabus of the Visveswaraiah Technological Universit
This book is meant for all First Year Engineering students of all branches under Mumbai University. This book will definitely satisfy the needs of all categories of students, ranging from those who want to score high to those who wish t
This book contains illustrations and detailed explanations of fundamentals concepts with enormous examples. The entire syllabus has been cover over 11 chapters. Each chapter consists of a large number of problems with detailed solution
Special feature of the book is SOLVED TYPICAL PROBLEMS at the close of each chapter. A through study of those problems would not only help the students revise the chapter, but would also help them to know the extent of subject of
This book has been written with the sole objective of highlighting use of mathematics and statistics in various business decisions taken on routine basis by mangers after interacting with managers/executives/chief executive officer of c
The book `Business Research Methodology` has been written as per Indian University Syllabus. The book covers both theoretical explanations and quantitative techniques of research required in business.
Indian Ethos and Values for Managers-text and cases is based on his research work on Mahabharatha.
Entrepreneurship management is basically concerned with the development, and coordination of entrepreneurial functions. An effective organisation, sound planning, proper coordination of business activities and rational decision-making
In this book, scientific principle as well as some insights into the to social, political and economic systems that impact out environment are discussed in a lucid manner.
This book The unique feature of this book is its collective authorship. A number of professionl psychiatrists and research psychologists, who have made a close study of the subject and who have been intimately associated with child psyc
Industrial and Organizational Psychology is one of the applied field of psychology which has become highly popular in India in recent years. This can be seen from the increasing number of courses which includes this subject as one of th
This book provides all the essentials ingredients to the reader to comprehend the demographic process in depth and sharpen his analytical capabilities in the demographic analysis.
The study contain a brief history of coal industry in India (from the British period upto the eve of nationalization) is useful contribution to the literature on coal economics.
The impact of international co-operation in education is hard to assess, given the complexities of the variables involved.
This book is meant for all First Year Engineering students of all branches under Mumbai University. We are sure, this book will definitely satisfy the needs of all categories of students, ranging from those who wa
In this edition the text has been rewritten at several places; new material has been added for every chapter, in addition to it to cover practical part of syllabi, the experiments are included at the end pages of the book; as wel
The book is intended to be used as a text for upper level subjects taught in various Agricultural/Food Engineering programmes.
In this book the author has endeavoured to allow the issues, concerns and questions that typically arise in the process of teaching English to students for whom English is a second or third language.
This book is dedicated to the upliftment of all life in the universe and centrally to mankind. It is a known fact being a chain of living beings; man is the only one depended on the mercy of others to exist from the 1st day of his birth
This book the primary objective of "Computer Application in Management" is to provide materials that not only introduce the student to the field of computer science, but also acquaint the student with specific issues related with inform
Operation Research is the systematic application of quantitative methods, techniques and tools to the analysis of problems involving operation of systems. To manage their organizations efficiently and effectively, managers need to analy
Keeping in view the requirements of teachers and students, the subject matter has been represented in a lucid style and understandable form. The text matter is amply supplemented with illustrations and tables for easy understanding. Eve
This book is designed to cater to the needs of students of Economics, Commerce and Management of many Universities and Autonomous Colleges.
In this title, we have dealt with fundamentals of business communication for various situations. Meaningful description of drafting each type of letter is given. Specimen letters for each and every type dealt is exhibited for correct un
The book has been divided into theory and practical aspects of understanding the nuances of the country`s defence organization. I have deliberated on a special chapter of knowledge India since as a student of defence studies you have to
The title of the book "Computer Fundamentals and Programming in C" itself expresses the contents of the book. This book is intended to reach the students studying first semester of the Undergraduate course introduced by th
It gives us immense pleasure to put forth a concise book on "Principles of Management − I" designed strictly as per the syllabus prescribed by the Board of Studies, Gujrat University for its BBA programme (Semester ͨ
The book contains a total of eight chapters covering topics related to social awareness and personality development. The eight chapters of this book can be divided into four parts. This book deals with topics like An Overview of Indian
The book is designed to meet the varying needs of the graduate students in economics. It is as per the new syllabus prescribed for Madhya Pradesh University.
The book is the outcome of 40 years of long teaching and
Entrepreneurship has come of age in India. While passionate entrepreneurs have always created successes, the enablers now available in the form of capital, ready talent, and fast growing markets, are making entrepreneurship the as
There are four major problems that are faced by human beings − Diseases of man and animals, shortage of food, energy shortfall and environment damage. All our scientific efforts are directed to solve these problems. Biotechnology
B. Pharma Organic Chemistry-I provides comprehensive yet concise concepts of Structure and Activity of Organic Molecules, A Study of Hydrocarbons, Aromatic Hydrocarbons and Polynuclear Aromatic Hydrocarbons, Halogen Compounds, Alcohols,
In comparison with other branches of biology, the advent of molecular biology is very recent. Nevertheless, phenomenal advances were made in a very short span of time. Molecular biology, while providing answers to the many intrigu
B.Pharma Organic Chemistry-II provides comprehensive yet concise concepts of Heterocyclic Compounds, Stereochemistry of Carbon Compounds, Carbohydrates, Amino Acids, Polypeptides and Proteins, Glycosides and Lipids, Purine Der
It is gratifying for us to note that the previous edition of our book on `Indian Economy` written for Second Year B.A. students was very well received by the students and teachers alike. Encouraged by their response, we
The great difficulty in education is to get experience out of ideas − Santayana
This book "Financial Accounting-I" is prepared for the syllabus requirements of First Semester B.Com. of Tumkur
The book has been written for B.Com. IIIrd year students in accordance with the common core syllabus of A.P. Universities.
Efforts have been made to present the concepts in easily understandable manner
Globalisation along with information technology brought wonderful shifts in the business process as well as living of people across the world. National businesses started spreading their activities in various countries at the sam
The present management issues made a basis for organizing a national level forum where such issues would be discussed and experiences will be shared. SMS, Kondhapuri made an attempt to offer such platform for organizing a Nati
This is an easy-to-grasp revised and updated, 25th Edition, to meet the requirements in full of XII Biology students as per the CBSE and COMMON CORE-CURRICULUM, which comes into effect from 2012.
The computer is fast becoming an essential part of human life and its influence is rising very rapidly. Its versatility has contributed to its wide spread use in almost all walks of human activity. The spread of computer education and t
This book tries to capture the field of immunology in its wholesome entirety in a manner that concise and easily understood by the student. While the book is concise, it will still be immensely useful to the postgraduate stude
THREE-IN-ONE (Conversational English, Personality Development and Self-Employment) is not an ordinary book or course − like Hinduism it is a way of life.
This is the second revised edition of the book. Here, the psychological concepts have been dealt with at length.
This book, Advanced Management Accounting, is revised thoroughly keeping in mind the important developments in the area of Management Accounting. Each chapter begins with the learning objectives followed by course input
The present book makes an attempt to practice the principles of social marketing in almost all types of organisations either producing goods or generating services; either working as a profit making organisation or serving th
This book confines itself to the Human Resources Development Practices in Steel Industries in India.
Increasing number of organisations are realising that better business results depend on effectiveness of human resources.
Brendan Pereira realised quite early in his career, that instead of just confining himself to art and advertising design, the field of communications, offered him a wider canvas on which he could spread his talent.
The book titled Business Management - I is a comprehensive but simple literature on basics of Management. This book is a wide coverage of the important stages of management. All the levels of management and skills of differ
Hence, this present book is an attempt to fullfill this urgently felt need of the MBA and PGDM students. This innovative new book, covering comprehensively ,the entire syllabus of Buisness Ethics of most Institutes and Universiti
This book is a collection of 10 papers presented at the National Seminar under the U.G.C. Special Assistance Programme to the Department of Economics, The Maharaja Sayajirao University of Baroda.
This dictionary has been compiled to include definitions of terms that be encountered in the various aspects of foods, nutrition and dietetics.
Dr.Manisha Dhikholkar`s work provides a fresh dimension to the understanding of the Indian Nationalist Movement.
The demand for a text work on Ethics in Business and Management was voiced by many delegates of the Quality Summit organised by the Confederation of Indian Industry at Hotel Ashoka in Bangalore wherein the author was a speaker on t
Advertising, Sales and Promotion is a brave new world, which thrown open through this book for the readers. Millions are spent on advertising and we have to see weather these are being effectively used or just going down the d
This book owes its consummation to various distinguished personalities who have expressed their views on this subject in different books, journals and magazines.
This is not just another book on management, its techniques and methods. In its 33 chapters the author has tried to cover all the challenges that would stare at the management personnel in future.
The Topicwise treatment is adapted to help the students and the junior advocates for explaining them the concept, origin and the development of law.
The book deals with inteoduction to the subject and economic welfare. It seeks to explains the evolution and development of strategic planning.
This book will be useful to policy makers, organisational managers functioning as change agents, researchers and academic scholars in the field of management and organisation develoment.
The PRC and the USA are two great power centres of the world. The relations between the two countries are fo immense significance in international relations.
The present study pertains to this administrative area, the old Central Provinces and Berar. The Central Provinces were constituted in 1861. Certain.
This book is a product of the authors` extensive experience in teaching Business Correspondence and Report Writing to students as well as professionals.
Deregulation of services and the application of new technologies are presenting considerable challenge to service companies. Banks, insurance companies, airlines, telecommunications, tourism, as well as professional service firms su
The dictionary has been excellently compiled and carefully edited to include most of the commonly and recently used terms which a student is likely to come across in his everyday work or reading.
This book`s conceptual, in-depth and highly practical coverage on the design philosophies and on the theoretical under-plannings of the software Development field would prove to be a real companion for both students and practiti
The revised edition of the book will be extremely useful to the commerce and management students as well as practising managers and decision makers.
The revised book is more student friendly and hopefully it continues to receive the patronage of the students and faculty alike for many subjects in the finance area.
This dictionary will cater to the needs to undergraduate and postgraduate marketing students, marketing administrators, planners, journalists, business managers and bankers.
They include studies on Macro Policy, Industrial and Trade Policies, Taxation and Expenditure Policies and also Irrigation Policies.
This new edition has a few innovative features. Meticulous care is taken on the get up and printing, using the modern electronic printing technology. The double color printing has not only rendered the better display o
The balance of payments has been, and continues to be, one of the major concerns for the country. Over the eighties, India`s external payments had reached dangerous proportions, culminating in the crisis of 1990.
This book tries to focus on the behavioural aspect of all individuals who from the core component of any business organization.
Each and every topic in the book is presented taking the student community into consideration. The narration is simplified so that it is easily assimilated and effectively understood.
This book is specially written according to the syllabus of Third B.A., Bangalore University in particular and Universities of Karnataka in general. The chapters have been prepared to the Civil Service competitive examinations also. T
The book is intended to be useful not only to management students, and business managers, but also for the studies of M.Com., CA, ICWA etc.
This book fulfills the needs of M.B.A., M. Com., M.H.R.M. B.B.M., and Diploma in Management Studies.
This book covers some of the emerging issues, which would help in managing human resources for organisational effectiveness. Policy makers, researchers, managers and students of management can benefit from the contents of the book.
The book useful to: The professional students of the Institute of Cost and Works Accountants of India, Management Institutes, Universities, Indira Gandhi National Open University (IGNOU) and various other like these institutions,
The book deals exclusively with various marketing situations which are very and also involves the analytical ability of the reader.
This book covers both "specific" and "general" health problems, which an individual might face due to prolonged use of computers. In this book, we take a holistic approach to this problem by discussing prevention as well as cure by in
This book can be used as a textbook in the Universities in India and aborad for post-graduate courses in Commerce and Management. This can also be used as a reference book by the practicing professionals and managers who are desirous
To make the book more useful at all levels, the subject matter has been explained in simple and easily understandable language.
The study is useful to know the market situation and the term structure during pre reforms period.
The author have immense pleasure in placing into the hands of esteemed readers ? students, teachers, research scholars, financial managers and policy makers ? this edition of Indian Financial System and Financial Market Operations.
It is the story of miserables, and particularly of a damsel in distress with a strong will, who believed in herself, and exposed to the hilt the corrupt and the cancerous elements of the Society.
The present book is a collection of objective type of questions, which are strictly in accordance with the pre-university curriculum prescribed by the Pre-university Education Board, Karnataka State.