This book covers, very lucidly and succinctly,
the broad areas of International Marketing and
Business marketing, also known by such names
as Industrial Marketing, Business to Business
Marketing ,Organisation Marketing etc.,is growing
importance and popularity.
UNDERSTANDING LANGUAGE as communication
means to know clearly how the people use
a language, and why they use it that way.
This book provides guidelines
to office managers to plan their office.
Every chapter is systematically analysed
in a simple, easily understandable language.
The covers different aspects of grammar
that often pose problems for students.
It provides explanations in detail about the use of reference material in library
and other sources of information.
The purpose of this book is to give in the hands of the readers a text on `Consumer
Behaviour` made interesting and understandable with explanations on the
various aspects of the consumer written in a simple and lucid manner.
Research Methodology is that common language-
the science of collection, codifying and
presenting facts in such a way that it
leads to unearthing some truths or angles
The entries included in this dictionary have been carefully
selected,improved and modified wherever necessary keeping in view the
current thoughts on the subject.
In this book Dr. Bhaskaran has tried to show the total
involvement of the masses in Western Maharashtra at village
level in this revolution.
The book studies a number of healthcare problems in
Indian perspective where masses find it difficult to afford the expensive medicare or healthcare servcices
offered by the private hospitals.
The book eliminates all the vague and ambiguous ideas on the
subject , apart from its linkage with computers and allied fields.
It serves as a textbook to BCA, BBM, MBA, CA, ICWA, CAIIB and ICFA
students and faculty.
This book is meant to be used as text book
for Computer Science students of the under graduate and
The Principles and Practice of Human Resource
Management have been undergoing a sea change due
to the influence of economic liberalizations and
This book provides guidelines to office managers to
plan their office. Every chapter is systematically analysed
in a simple, easily understandable language.
The book depicts in a simple and lucid language
the subject `Indian Financial System` which is
viewed otherwise as somewhat complex by the students
and other readers.
This book is prepared systematically keeping
in mind two important aspects. One, syllbi of
`Cost Accounting` papers of most of the Commerce
and Management Courses of different Universities
such as B.Com., M.Com., M.B.A., and Dip
This volume has been structured in such a way
that it ambitiously and meaningfully unfolds information
theory and practice ranging from the historical perspective
(ancient, medieval and modern India) to the ground realities
The book brings into relief many gender related
problems including the issue of gross under representation
of women in political leadership and the problems women
face in the exercise of leadership at local level.
This publication consists of the gist of fourten
research studies carried out by the author during
the past decade covering 4000 women in Mumbai. These
studies included several aspects of women`s life, family,
The book has been designed as per the syllabus
prescribed by the University of Mumbai.
The overall approach followed in the text is a
broad conceptual view point blending the strategic
management concept into the structure of the global
The current edition is characterised by updating
of data and other modifications in many places.
This book provides a brief account of some
of the important environmental factors.
While writing the book, the two objectives
kept in mind were to clear the understanding
of different concepts and to simultaneously
ensure an examination-oriented approach.
The book contains a number of cases -very smal to medium size,
a discussion of which will help get more insight into and practical orientation
to the subject.
The current edition is characterised by revisions and other
modifications in many places in the text.
This book examines the environmental factors
which afect business and impact business decisions
and explains various strategic measures companies
may take in different situations.
The book has been enriched with cases drawn
from contemporary business. It also contains
many anecdotes which have been boxed at appropriate
The book is intended particularly for the students preparing for B.Com.(Pass), B.A. (V.S.), D.C.L. M.Com., M.B.A., in the univerities and also for students pursuing their professornal courses such as Co. Sectt., I.C.W.A. (Inter.), C.A
The present edition has the following changes:
Each chapter commences with learning objectives
Text in all other chapters has been enriched with
`Stress Management and Modern Life`, is written
specially for students (of schools and colleges),
families with young children, and persons working
in offices so as to alleviate stress and be stress
This book is written in a simple and understandable style for the students. This book also serves those general readers who wish to know basics of management.
The value of the book has been enhanced by
adding new chapters, revising the material
in the light of latest developments in the
area of Organisational Behaviour and adding
cases to sharpen the intellect of the readers.
The present book envisages to bring about an understanding of the strategic
importance of logistics management, a fundamental knowledge about the world
shipping industry at large, and a tracing of the technological developments
This book has been updated taking into consideration the
revised syllabus of the Universities in Kerala.
This book is the first unique utility oriented
Book on Interview Techniques.
A comprehensive book on perspective
management, taking care of the essential principles
of management is, therefore, required in the management
literature. This void is filled by our,"perspective
The good response received form the professionals
and academic community has encouraged the authors to
undertake a through revision of the book.
The second edition of the book provides the
author an opportunity to revise the text throughly.
New materials have been added in most of the chapters.
This book will stimulate entrepreneurs to
actively entrepreneurs to actively participate
in the economic growth of the country.
This book draws our attention on Special
Tourism areas wherein a few tourist areas
with high tourism potential are identified
and provided with a strong infrastractural
This book can act as a constant ready-recknor
including managers and knowledge workers
how to develop the Art of Living a successful
and prosperous life as per our Bhagavat Gitta
and Indian Ethos.
The text of the volume is based on research,
experiments and experiences drawn from our
country as well as form all parts of the world.
This edition has been throrughly revised
keeping in view of the feedback we got from
the teachers and students.
Though this book is primarily meant as a
Text book for the MBA and PGDM courses, nonetheless,
it will provide an interesting and illuminating study
to executives and all those interested in Indian ethos
and the ethical way of doin
This book offers comprehensive information on the study of organisation and management.
Eastern wisdom and insight stressing combination of inner development and material
growth enables Eastern wisdom to act as basis of Wester
This book will be a great help to those
interested in mass media, journalism,
communications, videography, video-journalism,
production, editing, direction, advertising and
The entire gamut of activities involved in the research effort is examined in this book.
This is a book to bring more people into hotels more often and to make sure that they like the hotel so much they come back, not once, but again and again.
This book also introduces the students to this another area of marketing management.
This book presents abundant material in
a systematic and precise manner in the
This book is based on our experience of teaching/
guiding students of management discipline and
involvement in marketingk research for a number of
This book is written in a simple and lucid
style.This book is written in accordance with
the common core syllabus of B.Com.
Time Management, an In-depth, Hands-on-Reference
is designed to be working all-in-one reference to
all of the aspects that make up corporate resource
This book provides guidelines
to office managers to plan their offic. Every chapter is
systematically analysed in a simple, easily understandable
This book initiates the readers in the
study of management and prepares them for
further advanced studies of the various functional
areas of management.
We feel confident that this tailor made
textbook should establish best rapport
and interaction with the students as it
aims to fulfill the students and
The book on Financial Futures and Options explains
how futures and options market developed, why they exist,
how they operate, and why government regulation is necessary.
It is in this background that this book is revised to
focus attention on latest developments.
This book is intended to serve as Reference Book
as well as a textbook for students of Finance and for
courses in financial services, C.A. practitioners and
for company secretaries, etc.
This book is intended for all those who are
students of Finance, Capital Market, Stock Market
and related areas, like C.A. and CFA etc.
The present revision of this Book has
Communications is an exciting and truly challenging
field of human interaction.
This book is revised to cater to students
of the new millennium with incorporation of all
the major changes.
It presents a general a great communications model in an
integrated way so that it servesas a base to comprehend
marketing communications as a discipline.
The present edition of the book has been thoroughly revised,
updated, and enlarged in the light of the changes taken place
in the field of communication.
This book has undergone considerable revision
for accommodating the recent trends in communication.
This current book-Industrial Finance title meets
such requirement of all MBA, M.Com. and B.Com. students
community in the country.
The entire book has been recast to update almost
all the chapters, incorporate several new chapters
and drop a few ones.
The data have been updated to the extent possible and all
changes necessary to make the book useful to the
student in the new millennium have been incorporated.
This book aimed at a comprehensive coverage of all aspects of conceptual
and operational details of the Indian capital market.This is
particularly true in respect and regulation and SEBI Guidelines.
The book serves the purpose it is intended
for and the topic of treasury market and
operations grows in importance and lead
to wider acceptance soon, which may make
this book a pathbreaking contribution.
The present book on Investment Analysis and
Portfolio Management is written with the sole
objective of making it more practical oriented
and up-to-date in fast changing financial scenario.
Mutual Understanding can be established only
by `Communication`. If there is no `Communication`,
there is no mutual understanding, and mutual understanding
is the core of Public Relations.
The book provides an insight into the financial system and its
unique role in the economy. In short, the study acts as a motivator
to pursur a career in the growing and innovative financial system.
It is also hope that this book will be of help
to the bank employees preparing for the examination
in the paper Industrial Finance.
The book has been designed as per the syllabus
prescribed by the University of Bombay.
The book gives an overall understanding
of `finance` to everybody, in the simplest
manner and with an interesting style.
The book offers in some of its chapters a few practical
ideas and suggestions for the guidance of labour welfare
Keeping in view the different aspects of industrial
relations, an attempt has been made in this book to
provide a multi-dimensional approach to the subject.
The field of `Labour` in India has always
been a scene of dynamic changes. The pace of
changes in all dimensions of Indian economy during
the last decade has been both rapid and comprehensive.
The present volume will be of interest and value
to all levels of managers and administrators in business,
Government and Public Services and all areas where individuals
are brought together to achieve certain goals as a team.
The author have retained in this edition the historical evolution of industrial relations over years, to enable the students to know the progress made during last 50 years in this country after Independence.
HRM is now a subject of study in almost all universities
and management training institutions either as a separate area
of study or as a part of the management education.
This book provides an insight into various
dimensions of emotional support and relationship
difficulties perceived by women, resulting in
This volume is an outcome of a study on occupational
health in industry.
This is a book about International Marketing
in the simplest and most direct form.
This book has been written keeping in mind
the syllabus of Export Marketing for B.Com.
BBM, BBA & MBA Students of different universities.
In this edition, an attempt has been made
to incorporate new developments in wage system.
The concept of Human Resource Developement(HRD)
assumes immense importance as HRD plays vital role
in meeting the challenging requirements of highly
skilled and competent human resources due to
This book provides, in one volume, various theoretical and managerial aspects of International Marketing. It is divided into four parts. Part I, which deals with important theories, concepts, issues and organisations related to internat
In the field of export management in India, this
updated revised edition covers a much wider field and
has incorporated the latest developments.
This book has been designed to seve as a
basic text for management students who study
Production and Operations Management as a
Essentials of Production Management has been
brought out to meet the requirements of
B.B.M. and B.B.A. students, for whom production
management is one of the core papers.
This book will examine ways in which the
managers can ensure that strategies and programs
are being effectively implemented.
This book is designed to meet the requirements of the post-graduate and graduate students studying
This book has been specially written for the
students and teachers of the Batchelor of Management
Studies Course of the University of Mumbai.
The amendment includes important
changes aimed at better corporate governance and
This is a simple book containing the subject of law in a
lucid language to encourage the students of commerce to
understand the subject in the light of practical examples
and retain it even after completing their degree examina
In this book, we have aimed at imparting business
communication skills in a simple and interesting manner.
This is prepared in accordance with the
syllabus for B.C.A. course.
The book is sure must for anyour and everyone
interested in labour-management related issues confronting
This title is prepared to develop communication
skills-both oral and written-amongst the students and
The book can also serve as a "hand book: on Financial Accounting for
B.B.M., B.C.A., M.C.A., M.B.A., C.A., I.C.W.A.I., C.S., C.A.I.I.B. AND I.C.F.A.I.
The book is written strictly as per the
revised common core syllabus for B.Com III
year students studying in the universities
in Andhra Pradesh.
It is written in simple and understandable language.
Every effort has been made to keep the discussion very clear,
concise and easy to understand.
This edition is revised. Additional illustrated
and exercises are incorporated in each chapter.
The principles and practice of Financial Accounting
have been presented in a simple language based
on long years of class-room teaching and the Illustrations
and exercises are suitably graded to give a step by
The language has been greatly simplifies. No doubt,
latest technical terms are encouraged, jargons have been
avoided. Clarity of expression and precision have been our
This book not only provides a thoughtful discussion on the
subject of venture capital but also covers various practical
perspectives, which budding entrepreneurs will find invaluable.
Every effort has been made to avoid superfluous
and irrelevant matter so that the students may not
feel confused about the topics given in the book.
The present work is perhaps the book on population
studies which is mainly based on Indian data and meant for Indian students.
The present dictionary will be proved as the most useful reference
tool to the researchers, teachers, policy planners and activeists in the
field of environment. This will also be useful to the genera readers.
The difinitions are written in clear and simple language that is understandable even to non-specialists but is consistent with the complexity of the term itself.
This dictionary will prove to be useful and informative for students of
public administration and management in universities, polytechnics
and college of further education as well as for candidates taking to
examinations of vario
Students, researchers, academics, finance managers, finance
administrators, planners, journalist, business managers, and
bank managers will find this dictionary most useful and informative.
This dictionary will be useful for under-graduate and
post-graduate management students, administrators, business
managers, bank managers, engineers and journalists.
This dictionary will cater to the needs to under-graduate and post-graduate economic students, economic administrators, planners, journalists,
business managers, and bankers.
The HRM Manual of the HM Group presents a
simple, systematic and concise core system
that every organisation can adapt to its
particular and unique situation and implement
The present work is based on an earlier publication
"An Introduction to Research Methods in Social Sciences"
edited by Dr.C.C.Pattanshetty.
We take pleasures in presenting to our students, colleagues and readers the second thoroughly revised and enlarged edition of the book Biostatistics. The theoretical discussion in the book has been refined, restructured and updated. Whi
The objective of this book is to serve as a te~ctbook for courses in
Research Methodology in social sciences and also to serve as a handbook for
The contents of the book are structured in a manner so as to do full
justice to be purported goals of the book. The discussions are addressed to the
basic and integral aspects of the scientific method of understanding and
This book has been so designed as to familiarise a beginner with
the basic concepts of research, approaches to research, categories of
research, preparation of research proposals, etc., on the one hand and
to train him in the use o
Every topic has been written in a very simple style, to enable the students to understand the subject themselves.
Each topic has been written in a very simple style, to enable students to understand the subject themselves.
Throughout the book the subject matter
has been discussed in such a simple way that the student will not feel any diffuculty to understand it.
The subject-Business Mathematics-has become
extremely popular in the recent times owing to its
practical importance. It is being studied by the
students of commerce and management both at Undergraduate
and Post-graduate level in m
The textbook is meant for the Karnatak and other Indian Universities. Each topic is treated in a systematic
and logical manner. Mathematical and Statistical concepts are introduced in a sequential way with full explaations and illust
While preparing this book, an attempt has been made to treat each topic
with clarity and logical arguements without sacrificing any rigor.
Preparing a book for the requirements of the
undergraduate students involving technical topics
is a Herculean task. Each and every topic covered
meets the requirement of the students at this level.
This book is written keeping in mind the uninitiated and the
requirement of graduate students who have to learn computer basics.
The book gives an overview of computer, its historical development
and commercial applications.
This book has been designed to be used by the students of BASIC
using the IBM compatible (PCs). The fact that a typical student of BASIC
may be anywhere from 12 to 75 years of age, has prompted me to
present the material in simple,
This book lucidly explains the basics of computer terminology and basic features and lots of applications packages. All topics
are presented in clear logical and reasoned manner that is easy to follow. This book
covers theory and pr
This book is ideal for students of degree and post
degree courses as well as for professional audience. The
book can be used as a self study guide for interested
This book is also useful for many post graduate courses and
will also serve as an important reference material for the other
It covers the syllabus requirements of students pursuing M.Com., M.B.A., CA, ICWA, CAIIB and AICTE approved courses. Similarly, even those who have not had any exposure to commerce as a subject at the university level will find this boo
While makeing a cross-sectional analysis of the various problems and issues faced by the people, the book offers some possible
paradigms to solve the same by way of emphasizing the role of higher education in the developmental proces
The volume is the result of the combination of explanative, administrative mind and empathetic academic pursuit. This reveals a discernible view of the even continuous plight of the masses in our society.
The purpose of the study was to investigate the relationship between stress coping styles and personality correlates, gender, age, self-efficacy, self-esteem, and desirability of control in Indian college students.
This book has been divided in three parts. The first part
includes topics in basic statistics, counting statistics and statistics as used in imaging.
This book systematically presents the digital fundamentals, computer
organization and microprocessor-8085.
Developing Information system solutions to business problems is a big responsibility for business professionals today.
?Corporate Development? has become an essential study for the development of any organization in the 21st century of Competition and Excellence Achievement.
In this book, ?Gateway to Successful careers and powerful memory?, for the students, who have passed their 10th Std. 12th Std. Or just graduated, different fields, number of courses with many addresses are explained.
The liberalisation and globalization movement in the world has put tremendous pressure on the management education in the country.
This new edition is written meticulously as per the new Blow-up syllabus prescribed by PUE Board.
The focus of the book is on the different types of co-operative societies and the super structure of each society from the national level to the local level.
This book which is Vol. II of a two volume series introduces the subject of Geology to the Science and Enginnering students at the undergraduate level.
This meticulously organized book covers the fundamentals of C++ programming and its object oriented programming style.
Macroeconomics is a fascinating subject. This book is intended to serve as a comprehensive textbook in Economics Paper II for the Second Year B.A. degree course of the University of Mumbai under the revised curriculum, effective from
The present book Development Issues of Indian Economy has been prepared strictly according to the New Syllabus for T.Y.B.Com. being introduced from the academic session 2002-03.
This is a very useful book for teachers and students of Management, Commerce, Economics, Law, Public Administration etc.
The revised syllabus for S.Y., B.A. course in Sociology Paper - III is entitled Introduction to Sociological Perspectives and Indian Sociology.
With a big push to the privatization which the economic and finanical reforms have given since
1991, the perception about the role of the Private corporate Sector(PCS) vis-a-vis the public
sector,small-scale sector, and agricultura
The success of any organisation is taking right decisions
at right time and implementing it at right time.
This book presents broad based and comprehensive coverage of Personnel and Human Resource Management. This book also deals with all aspects of Industrial Relations.
These two major areas are dealt in his work in a simple, easily understandable style to cover the syllabi of BBM and BBA of Bangalore and other universities of Karnataka.
This book presents the changing Indian investment climate. It focuses on the Indian financial system in terms of the institutional reforms.
The book is a must for those who want to understand the meaning of the `rights` for the poor and the excluded.
This book covers the syllabus of product management of all Indian Universities, Executives can use this book as a ready-recknor in product management.
This book is meant to explain the principles of communication skills. This book is written for the purpose of helping students of Engineering to learn essential communication skills.
The book has covered basics, types of e-commerce, intranet, extranet, e-baking, websites, security, internet, EDI and business communication.
This book is an experience of the author with the rural populace of the country over the last 17 years. He has given an absolutely unique insight in the area of Rural Marketing.
This book should be useful to the research scalers, practising managers, Industrial research institutions, enterprises engaged in manufacturing activities and entreprenuers, who wish to start new manufacturing engineering industries.
?Essentials in Technical Communication? gives the reader the essential background that would help them to plunge into this profession.
This book has been written with a purpose in the Indian context and the focus is on creating awareness of orderliness in runing the organisations.
This book is based on the practical experience
of the authors. It is meant to be used as a text book
for I.B.Sc. Computer Science students of the Bangalore
This book covers a gamut of the subject within the HR curriculum of MBA, MMS and MPM programs.
The book should serve the purpose for the students, teachers and all those connected with SSI in understanding key issues in managing.
This book would be great use to students of economics and management professionals besides academicians and researchers in this area.
All the characters, locales, and incidents in this Novellete are purely imaginary. Any semblance or resemblance of any sort, be treated as totally unintentional, and not harm any one in any manner whatsoever.
Though this book deals with research level problems but the approach adopted to solve them can also be easily understood by students and teachers at undergraduate level.
This makes the book a self contained one and fit for self study. Undergraduate students of both basic science and engineering shall obtain utmost benefit from this book.
This book will provide the fundamental and powerful roles that enterprise Resource Planning play in the modern global business environment.
Quotations on every subject – a source book for speakers, writers, teachers, students and business people.
This book would be equally useful to the working managers, teaching and training faculties.
Progressive organizations are observed with improvement, not only "continuous improvement" but also "break-through-improvement" which is achieved through business process reengineering. It is about innovating and changing the way work
"Business Law for Management" has been penned with particular concentration on presenting the commercial law to the readers in simplified and condified form.
Designed primarily to serve as a text for the first year undergraduate engineering students, this indispensable, authriative, comprehensive and accessible text introduces them to mathematical concepts such as Advance Differentials Ca
This book is specifically designed for the students of MBA, Bangalore University. The book attempts to cover the entire syllabus of the paper ?Information Technology for Business?.
In view of this, the book, the book has been designed in such a manner a student who has no prior knowledge of Commerce, Economics or even Mathematics will be able to understand the subject comfortably.
This book provides a comprehensive coverage of contemporary issues and growing concepts of HRM techniques and applications in multiple choice questions in simple and easily understandable style for the aspirants.
This book deals with topics like An Overview of Indian Society and Contemporary Issues. Growing Social Problems and Role of NGOs. Emerging Issues of Globalisation and Indian Society and topics concerned with Self and Society coverin
This book "Introduction to Financial Accounting" has been written to suit the requirement of the revised syllabus for the Bachelor of Management Studies (BMS) of the University of Mumbai.
This book is written with the reader in mind, in a lucid and easy narrative style. A number of contextual illustrations, examples and anecdotes have been added to empathize with the lay reader and liven up the subject.
The book has been arranged in a logical sequence to provide details of various aspects of financial accounting to the students of management.
This book prepares you for the Entrance Exam of leading colleges of Hotel Management. The sections of these Exams are English, Numerical Ability (Maths), Reasoning Ability and General Knowledge.
The book makes a comprehensive coverage of important topics, current trends in management accounting and presents the concepts, techniques and use of accounting information in a clear, concise and logical manner.
This concise text book is a tailor-made one for the BBA course of Madras University.
This is a concise text book, mainly meant for the undergraduate students of management.
Insurance is now fast growing area of academic study or profession. The recent financial crises has
witnessed the indispensable need of professionals in the area of risk management. Due to the complexity of the dynamic
The epilogue provides inputs leading to the next stage of learning finance and accounting, viz., managerial finance ND accounting. This work should be useful to all staff and teachers of MBA/MMS/PG, part time and full time, degree an
The book has sufficient number of solved problems and illustrations and unsolved problems with answers and hints, apart from objective type questions.
The special feature of this Book is that it contains several new topic with latest data culled out from various Journal and seminar Papers.
In this book for the students, who have passed their 10th, 12th or just graduated in different fields, number of courses are explained.
It covers all the institutions that deal with public fianc? and recommends itself best to anyone scholar or practitioner in ay capacity wanting to have masterly grip on the subject.
This Book on Foundation Course-I deals with various issues of Social Awareness, self Awareness and personality Development.
The book has been divided into five chapters to fully cover the syllabus of BMS of Mumbai University.
The Book Business and Industrial Law is a subject of vast dimensions comprising the areas covering the legal framework for business entity.
The book has been divided into seven chapters t fully cover the syllabus of B.Com II year IIIrd Semester of Madhya Pradesh. Based on the conviction that students can really learn cost accounting by solving problems, the theory and pr
This book is useful for commerce graduate scholars and students which are doing MBA.
The book has been divided in nine chapters.
This book is an introduction to the Business Mathematics. It is developed for the undergraduate courses in commerce, business management and management science.
Management Accounting is a fast growing and high value subject and all business graduates must possess knowledge of concepts, techniques and practices of this subject.
This book is based on Mathematical Techniques for First Year B.Com. Students of Mumbai University.
A new field of applied mathematics has come into prominence under the name of Financial Mathematics. Financial mathematics has attained much importance in the recent years because of the role played by mathematical concepts in de
This book will provide good platform not only to learn about the various legislations but also about recent case studies.
The primary objective of "DATABASE MANAGEMENT SYSTEM" is to provide materials that not only introduce
the student to the computer science but also acquaint the student with specific issue related with
Information Technology industry,I wrote
This book is specially designed for the undergraduate and post-graduate students in the discipline of Management and Commerce. The uniqueness of this book lies in its extensive coverage of management principles, strategies and organizat
An easy to follow ,self study approach has been used in this book .This book is the essence of experience of 20 years of dealing with competitive exams like CAT,CET, and even for GMAT,GRE,SAT,TOEFL and IELTS.An aspirant for any compet
An easy to follow ,self study approach has been used in this book .This book is the essence of experience of 20 years of dealing with competitive exams like an aspirant for any competitive exam like MBA,Bank Po`s, GIC,LIC,CDSE,HOTEL MA
Simplex table method of solving a linear programming problem (LPP) is a newly introduced topic
in the syllabus . We have tried to put the theory of simplex table method with full explanation.
Short - cut - method of solving LPP by si
This book ,Modern India has been written in accordance with requirements of the history syllabus,prescribed by the Maharashtra State Board for Secondary and Higher Secondary Education,for 12th standard. It follows the design of t
This textbook of Mathematics for std.XII is written as per the New Syllabus (2007) of Mathematics
State Board of Secondary and Higher Secondary Education .We are glad to present the book before
teacher and students.
This book is an attempt made by the authors to help students in understanding the technique of solving problems. It is rather unfortunate that many students consider Physical Chemistry a difficult subject because of the need to solve pr
It gives us great pleasure to bring out the book of `Organisation of Commerce and Management `for the students
of Standard XII.
The book is written strictly according to the new syllabus and guidelines provided by the Maharashtra Stat
This book has tried to describe many important issues of environmental education like biodiversity,environmental management,sustainable development,sustainable agriculture. These are the issue in which the young generation to think and
In this book "log " is used for logarithm to the base 10 and "/n" for those to the base "e".
Student are advised to carefully go through the
solved numerical problems and then solve exercises at the end of each chapter.
Psychology is an important subject in the faculty of Arts as well as Science not only in Junior College but
also at higher levels. Psychology is also a subject in Engineering , Medicine, Management , Pharmacy,
Commerce, etc. The rev
This is a textbook that fits the way Organic Chemistry should b taught. It interacts with the student and is
humorous as well.
It reads like a novel and teaches like a text. It has a superb focus ,a fresh approach ,and an easy
More emphasis is given for illustrative example in practical life,explanation of wide applications of Physics
and related basic Principles. Number of solved problems,summary at the end of each chapter ,good
question and numerical pr
While writing and explaining the concepts ,we have kept in mind the difficulties faced by the concepts,we have tried our best to explain the concepts in a simple and lucid manner and with illustrative examples. Sufficient care has been
This book is written strictly according to syllabus of Maharashtra State Board of Secondary and Higher
Secondary Education Pune,which is implemented from June 2007. Silent feature of this book :
In view of the changing trends,the syllabus gives more stress on and due weightage to the applied aspects of biology while retaining the essential topics from the basic biology.Therefore ,the syllabus strikes a right balance between the
The syllabus has been meticulously followed without sacrificing the details. Definitions,distinctions,diagrams, tables etc. are included to make the subject easier for the students to study. The international unit(SI units) have been us
This is a textbook that fits the way Chemistry should be taught.
It interacts with the student and is humorous as well .It reads like a novel and teaches like a text. It has
superb focus ,a fresh approach ,and an easy readability. Em
Each Chapter begins with a brief introduction stating its scope. The various concepts have been developed in a clear,logical manner and the Laws have been given at the end of the relevant subunits. Summary,review questions and unsolved
This Book adopts a fresh and novel approach to the study of Accountancy. It has been
written in a `Teach Yourself ? strictly following a student -friendly approach,and is essentially meant
to serve as a tutor at home.
The subject matter presented in this book is in simple language and lucid style. This book will help the students to understand this subject clearly. At the end of each chapter sufficient exercises have been given for purpose of self s
This text book, is designed to serve as a text book for students of XII Standard of Maharashtra State. Throughout the book numerous worked examples of different nature have been incorporated in order to help the students to understand v
The matter in every chapter has been revised and questions in every chapter has been witten, keeping in mind the Board Question Paper Format.We have incorporated the suggestions received from the teachers of different collages and have
The whole subject matter is written in lucid language,which is very easy to understand & reproduce. Each unit & sub-unit is written in accordance with model answers expected by examiners. The symbols & signs used for different physical
Biophysics is an interdisciplinary subject. This present text discusses the various aspects of
Biophysics,giving approximately equal emphasis to these major aspects. It has been thus possible to
show the inter -relationship of the d
This text book ENGINEERING ECONOMICS is prepared to cater the fulfillment for the students undergoing third year B.E. Degree of the affiliated Engineering institutions and colleges affiliated to the universities in Tamil Nadu and other
The contents of books covers the topics on Analytical Geometry of Three dimensions, Differential Calculus, Integral, Vector Differentiation, Infinite Series and Differential Equations.
While preparing this book , an attempt has been m
This book "Radioactive Materials" is an excellent Text for the students of B.Sc.,M.Sc., and B.E.(Fire-Engg) and at the same time a valuable "Quick reference" book for the scientist/Engineers working in Nuclear and Radiation Chemistry La
This book discusses almost all the important instrumental methods used for the Chemical Characterization of Materials, in a comprehensive manner. The principles involved , the details of instrumentation, methodology and the salient app
The present book on Mathematical Methods deals with Boundary Value problems(Wave and Heat-flow), Bessel`s Functions and Legendre`s Polynomials. All these three Chapters are independent of each other and can be taken up in any order. Th
Designed primarily to serve as a text for first year undergraduate engineering students, this indispensable, authoritative, comprehensive and accessible text introduces them to mathematical concepts such as differential calculus , diffe
The book "A Text Book of Signal and System`s " has been written for the students of II year ECE, BME, EIE, ETME and E. Count E- 1st Semester and ICE, ECM II Semester of 2005-2006 batch of JNTU, A.P. , concerning the subject, " Si
This book caters to the need of First Year Engineering Students desiring to achieve a firm footage in the Subject Computer Aided Engineering Drawing. The book is based on the revised syllabus of the Visveswaraiah Technological Universit
This book is meant for all First Year Engineering students of all branches under Mumbai University. This book will definitely satisfy the needs of all categories of students, ranging from those who want to score high to those who wish t
This book contains illustrations and detailed explanations of fundamentals concepts with enormous examples. The entire syllabus has been cover over 11 chapters. Each chapter consists of a large number of problems with detailed solution
Special feature of the book is SOLVED TYPICAL PROBLEMS at the close of each chapter. A through study of those problems would not only help the students revise the chapter, but would also help them to know the extent of subject of
This book has been written with the sole objective of highlighting use of mathematics and statistics in various business decisions taken on routine basis by mangers after interacting with managers/executives/chief executive officer of c
The book `Business Research Methodology` has been written as per Indian University Syllabus. The book covers both theoretical explanations and quantitative techniques of research required in business.
Indian Ethos and Values for
Managers-text and cases is based on his research work on Mahabharatha.
Entrepreneurship management is basically concerned with the development, and coordination of entrepreneurial functions. An effective organisation, sound planning, proper coordination of business activities and rational decision-making
In this book, scientific principle as well as some insights into the to social, political and economic systems that impact out environment are discussed in a lucid manner.
This book The unique feature of this book is its collective authorship. A number of professionl psychiatrists and research psychologists, who have made a close study of the subject and who have been intimately associated with child psyc
Industrial and Organizational Psychology is one of the applied field of psychology which has become highly popular in India in recent years. This can be seen from the increasing number of courses which includes this subject as one of th
This book provides all the essentials ingredients to the
reader to comprehend the demographic process in depth and
sharpen his analytical capabilities in the demographic
The study contain a brief history of coal industry in India (from the British period upto the eve of nationalization) is useful contribution to the literature on coal economics.
The impact of international co-operation in education is hard to
assess, given the complexities of the variables involved.
This book is meant for all First Year
Engineering students of all branches under
Mumbai University. We are sure, this book
will definitely satisfy the needs of all
categories of students, ranging from those
In this edition the text has been rewritten
at several places; new material has been added for
every chapter, in addition to it to cover practical
part of syllabi, the experiments are included at the end
pages of the book; as wel
The book is intended to be used as a text for upper level subjects
taught in various Agricultural/Food Engineering programmes.
In this book the author has endeavoured to allow the issues, concerns and questions that typically arise in the process of teaching English to students for whom English is a second or third language.
This book is dedicated to the upliftment of all life in the universe and centrally to mankind. It is a known fact being a chain of living beings; man is the only one depended on the mercy of others to exist from the 1st day of his birth
This book the primary objective of "Computer Application in Management" is to provide materials that not only introduce the student to the field of computer science, but also acquaint the student with specific issues related with
Operation Research is the systematic application of quantitative methods, techniques and tools to the analysis of problems involving operation of systems. To manage their organizations efficiently and effectively, managers need to analy
Keeping in view the requirements of teachers and students, the subject matter has been represented in a lucid style and understandable form. The text matter is amply supplemented with illustrations and tables for easy understanding. Eve
This book is designed to cater to the needs of students of Economics, Commerce and Management of many Universities and Autonomous Colleges.
In this title, we have dealt with fundamentals of business communication for various situations. Meaningful description of drafting each type of letter is given. Specimen letters for each and every type dealt is exhibited for correct un
The book has been divided into theory and practical aspects of understanding the nuances of the country`s defence organization. I have deliberated on a special chapter of knowledge India since as a student of defence studies you have to
The title of the book "Computer Fundamentals and Programming in C" itself expresses the contents of the book. This book is intended to reach the students studying first semester of the Undergraduate course introduced by th
It gives us immense pleasure to put forth a concise book on "Principles of Management − I" designed strictly as per the syllabus prescribed by the Board of Studies, Gujrat University for its BBA programme (Semester ͨ
The book contains a total of eight chapters covering topics related to social awareness and personality development. The eight chapters of this book can be divided into four parts. This book deals with topics like An Overview of Indian
The book is designed to meet the varying needs of the graduate students in economics. It is as per the new syllabus prescribed for Madhya Pradesh University.
The book is the outcome of 40 years of long teaching and
Entrepreneurship has come of age in India. While passionate entrepreneurs have always created
successes, the enablers now available in the form of capital, ready talent, and fast growing markets, are making
entrepreneurship the as
There are four major problems that are faced by human beings − Diseases of man and animals, shortage of food, energy shortfall and environment damage. All our scientific efforts are directed to solve these problems. Biotechnology
B. Pharma Organic Chemistry-I provides comprehensive yet concise concepts of Structure and Activity of Organic Molecules, A Study of Hydrocarbons, Aromatic Hydrocarbons and Polynuclear Aromatic Hydrocarbons, Halogen Compounds, Alcohols,
In comparison with other branches of biology, the advent of molecular biology is very recent.
Nevertheless, phenomenal advances were made in a very short span of time. Molecular biology, while providing answers to
the many intrigu
B.Pharma Organic Chemistry-II provides comprehensive yet concise concepts of Heterocyclic
Compounds, Stereochemistry of Carbon Compounds, Carbohydrates, Amino Acids, Polypeptides and Proteins, Glycosides
and Lipids, Purine Der
It is gratifying for us to note that the previous edition of our book on `Indian Economy` written for
Second Year B.A. students was very well received by the students and teachers alike. Encouraged by their response, we
The great difficulty in education is to get experience out of ideas
This book "Financial Accounting-I" is prepared for the syllabus requirements of First Semester B.Com. of Tumkur
The book has been written for B.Com. IIIrd year students in accordance with the common core syllabus of A.P. Universities.
Efforts have been made to present the concepts in easily
Globalisation along with information technology brought wonderful shifts in the business process as
well as living of people across the world. National businesses started spreading their activities in various countries at the
The present management issues made a basis for organizing a national level
forum where such issues would be discussed and experiences will be shared. SMS,
Kondhapuri made an attempt to offer such platform for organizing a Nati
This is an easy-to-grasp revised and updated, 25th Edition, to meet the requirements in full of XII Biology students as per the CBSE and COMMON CORE-CURRICULUM, which comes into effect from 2012.
The computer is fast becoming an essential part of human life and its influence is rising very rapidly. Its versatility has contributed to its wide spread use in almost all walks of human activity. The spread of computer education and t
This book tries to capture the field of immunology in its wholesome entirety
in a manner that concise and easily understood by the student. While the book
is concise, it will still be immensely useful to the postgraduate stude
THREE-IN-ONE (Conversational English, Personality Development and Self-Employment)
is not an ordinary book or course − like Hinduism it is a way of life.
The Financial Institutions particularly the Banks have historically been prone to frauds and prevention of such instances / frauds has consistently been engaged the attention of regulators all over the world. The globalization of the fi
This is the second revised edition of the book. Here, the psychological concepts have been dealt with at length.
This book, Advanced Management Accounting, is revised thoroughly keeping
in mind the important developments in the area of Management Accounting. Each
chapter begins with the learning objectives followed by course input
The present book makes an attempt to practice
the principles of social marketing in almost
all types of organisations either producing goods
or generating services; either working as a profit
making organisation or serving th
This book confines itself to the Human
Resources Development Practices in Steel Industries in India.
Increasing number of organisations are realising
that better business results depend on effectiveness
of human resources.
Brendan Pereira realised quite early in
his career, that instead of just confining
himself to art and advertising design, the
field of communications, offered him a wider
canvas on which he could spread his talent.
The book titled Business Management - I
is a comprehensive but simple literature
on basics of Management. This book is a
wide coverage of the important stages of
management. All the levels of management
and skills of differ
Hence, this present book is an attempt to
fullfill this urgently felt need of the MBA and PGDM students.
This innovative new book, covering comprehensively ,the entire
syllabus of Buisness Ethics of most Institutes and Universiti
This book is a collection of 10 papers presented at the
National Seminar under the U.G.C. Special Assistance
Programme to the Department of Economics, The Maharaja
Sayajirao University of Baroda.
This dictionary has been compiled to include definitions of terms that
be encountered in the various aspects of foods, nutrition and dietetics.
Dr.Manisha Dhikholkar`s work provides a
fresh dimension to the understanding of
the Indian Nationalist Movement.
The demand for a text work on Ethics in Business and Management was voiced by many
delegates of the Quality Summit organised by the Confederation
of Indian Industry at Hotel Ashoka in Bangalore wherein the author
was a speaker on t
Advertising, Sales and Promotion is a brave new
world, which thrown open through this book for the
readers. Millions are spent on advertising and we
have to see weather these are being effectively used
or just going down the d
This book owes its consummation to various
distinguished personalities who have expressed
their views on this subject in different books,
journals and magazines.
This book will examine ways in which the managers
can ensure that strategies and programs are being
This is not just another book on management, its techniques
and methods. In its 33 chapters the author has tried to
cover all the challenges that would stare at the management
personnel in future.
The Topicwise treatment is adapted to help the students and
the junior advocates for explaining them the concept, origin and the
development of law.
The book deals with inteoduction to the
subject and economic welfare. It seeks to
explains the evolution and development of
This book will be useful to policy makers, organisational managers
functioning as change agents, researchers and academic scholars in the
field of management and organisation develoment.
The PRC and the USA are two great power centres
of the world. The relations between the two countries
are fo immense significance in international relations.
The present study pertains to this administrative
area, the old Central Provinces and Berar. The Central
Provinces were constituted in 1861. Certain.
This book is a product of the authors` extensive
experience in teaching Business Correspondence and
Report Writing to students as well as professionals.
Deregulation of services and the application of new technologies are presenting
considerable challenge to service companies. Banks, insurance companies, airlines,
telecommunications, tourism, as well as professional service firms su
The dictionary has been excellently compiled and
carefully edited to include most of the commonly
and recently used terms which a student is likely to
come across in his everyday work or reading.
This book`s conceptual, in-depth and highly practical coverage on the
design philosophies and on the theoretical under-plannings of the
software Development field would prove to be a real companion for both
students and practiti
The revised edition of the book will be extremely
useful to the commerce and management students
as well as practising managers and decision makers.
The revised book is more student friendly and hopefully it continues to receive the patronage of the students and faculty alike for many subjects in the finance area.
This dictionary will cater to the needs to undergraduate
and postgraduate marketing students, marketing administrators,
planners, journalists, business managers and bankers.
They include studies on Macro Policy,
Industrial and Trade Policies, Taxation
and Expenditure Policies and also Irrigation
This new edition has a few innovative features. Meticulous care is taken on the get up and printing, using the modern electronic printing technology. The double color printing has not only rendered the better display o
The balance of payments has been, and continues
to be, one of the major concerns for the country.
Over the eighties, India`s external payments had
reached dangerous proportions, culminating in the
crisis of 1990.
This book tries to focus on the behavioural aspect of all individuals who from the core component of any business organization.
Each and every topic in the book is presented taking the student community into consideration. The narration is simplified so that it is easily assimilated and effectively understood.
This book is specially written according to the syllabus of Third B.A., Bangalore University in particular and Universities of Karnataka in general. The chapters have been prepared to the Civil Service competitive examinations also. T
The book is intended to be useful not only to management students, and business managers, but also for the studies of M.Com., CA, ICWA etc.
This book fulfills the needs of M.B.A., M. Com., M.H.R.M. B.B.M., and Diploma in Management Studies.
This book covers some of the emerging issues, which would help in managing human resources for organisational effectiveness. Policy makers, researchers, managers and students of management can benefit from the contents of the book.
The book useful to:
The professional students of the Institute of Cost and Works Accountants of India, Management Institutes, Universities, Indira Gandhi National Open University (IGNOU) and various other like these institutions,
The book deals exclusively with various marketing situations which are very and also involves the analytical ability of the reader.
This book covers both "specific" and "general" health problems, which an individual might face due to prolonged use of computers. In this book, we take a holistic approach to this problem by discussing prevention as well as cure by in
This book can be used as a textbook in the Universities in India and aborad for post-graduate courses in Commerce and Management. This can also be used as a reference book by the practicing professionals and managers who are desirous
To make the book more useful at all levels, the subject matter has been explained in simple and easily understandable language.
The study is useful to know the market situation and the term structure during pre reforms period.
The author have immense pleasure in placing into the hands of esteemed readers ? students, teachers, research scholars, financial managers and policy makers ? this edition of Indian Financial System and Financial Market Operations.
It is the story of miserables, and particularly of a damsel in distress with a strong will, who believed in herself, and exposed to the hilt the corrupt and the cancerous elements of the Society.
The present book is a collection of objective type of questions, which are strictly in accordance with the pre-university curriculum prescribed by the Pre-university Education Board, Karnataka State.
Managers, institutional administrators, HR professionals, management students, researchers & policy makers in education field are expected to benefit from the book.